Mark Blezard comments on sales and marketing

All Posts

3 days ago
2 min

Mark Blezard says, 'It's under your nose'

Free advertising, what's not to love? I'm a member of a sales group on LinkedIn. An American lady posted, requesting help with a new vent...

14 views0 comments

Mark Blezard

Feb 19
4 min

Top Tips For Prospecting In Sales

By Mark Blezard For me, prospecting is the best part of selling, more so than closing a new deal. This is at odds with many sales executi...

8 views0 comments

Mark Blezard

Feb 7
1 min

Why sales pros love custard pie

By Mark Blezard Rejection in sales can be tough. Even worse when you are selling your own concept during start-up phase. A plain old 'No'...

1 view0 comments

Mark Blezard

Feb 1
1 min

Time to celebrate a sale...

By Mark Blezard So you've closed a deal, time to celebrate! You are a superstar, an ace at cold calling, the king of qualifying, and a ch...

5 views0 comments

Mark Blezard

Jan 31
1 min

The Death of the Sales Executive

By Mark Blezard Great news employers, we no longer need sales executives. That's right, sack them all and funnel the savings into your ne...

6 views0 comments

Mark Blezard

Jan 30
1 min

Three essential campaign elements.

By Mark Blezard Exactly what an advertising campaign should contain will vary from product to product. However, there are three basic bui...

6 views0 comments

Mark Blezard

Jan 26
1 min

Stop wasting your advertising budget!

By Mark Blezard. I’m a big fan of advertising. I used to sell media space and enjoyed it. It kept me at the ‘pointy end’ of new product l...

4 views0 comments

Are we heading into a new 'roaring '20s’?

Mark Blezard

Jan 25
3 min

Are we heading into a new 'roaring '20s’?

Mark Blezard comments. A difficult question that I cannot answer with certainty. However, read on because I have a particular spin on thi...

6 views0 comments

Mark Blezard

Jan 13
1 min

Get out of your comfort zone!

Mark Blezard talks on sales. I remember when I first started out in sales; I was selling advertising to local shops and restaurants in Lo...

12 views0 comments

Mark Blezard

Jan 12
1 min

Failure is great. By Mark Blezard

Yes, it is great to fail, so long as you don’t make the same mistake twice. By this I mean, if a prospect didn’t answer a cold email – gr...

6 views0 comments

Mark Blezard

Jan 8
1 min

Bigger is not necessarily better. By Mark Blezard

I've written before about how you should never be frightened of competitive markets, a small piece of a big pie is often more valuable, a...

5 views0 comments

Three basic steps when planning marketing.

Mark Blezard

Jan 4
2 min

Three basic steps when planning marketing.

Marketing Plans by Mark Blezard. Having a sales and marketing strategy is vital. However, confusing the two is dangerous. So, if you are ...

6 views0 comments

Mark Blezard

Dec 29, 2020
2 min

A new sales force who never tire of pitching! By Mark Blezard

Marketing genius... Now, my background is in sales, as part of a sales force. So, this article is most definitely not about firing your s...

10 views0 comments

Mark Blezard

Dec 22, 2020
1 min

Product Diversification; how far can you go? By Mark Blezard

Do you hate Elvis Presley? I’ve written before about product diversification, and spotting opportunities, both essential to grow in diffi...

13 views0 comments

Mark Blezard

Dec 18, 2020
1 min

Poor Customer Service by Mark Blezard

How do you look after customers? I once interviewed a sales executive, a top-flight chap selling photocopiers in London at the height of ...

8 views0 comments

Mark Blezard

Dec 13, 2020
1 min

Better Call AIDA, by Mark Blezard

How to boost homepage conversions. If you've not come across the AIDA rule you'll like this. It is estimated that over 75% of new prospec...

8 views0 comments

Mark Blezard

Dec 8, 2020
1 min

Price Point Desire, by Mark Blezard

I’ve spoken a lot about price points, perhaps because it is so important. Previously, it was more to do with the problem of sales executi...

12 views0 comments

Mark Blezard

Nov 30, 2020
1 min

Step back to see the way forward, by Mark Blezard

Sometimes you hit a roadblock with a prospect. They refuse to take your call, sign an order, to understand your point… It is common in sa...

7 views0 comments

Mark Blezard

Nov 22, 2020
1 min

Mixed Messages.

Mark Blezard talks about selling. It’s quite common in sales – mixed messages. A client seems enthusiastic when scheduling an appointment...

7 views0 comments

Mark Blezard

Nov 19, 2020
1 min

What is the most important sales skill? By Mark Blezard

This one always gets the sales groups that I belong to somewhat hot under the collar! Many reference Negotiation or Closing. And Listenin...

5 views0 comments

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