Mark Blezard comments on sales and marketing

By Mark Blezard This is a very simple, short, sales message... don't discount! Are you getting beaten up on price? Think about...

It’s a somewhat over-used phrase, People buy People, but that is because it’s true. When you are selling, if the buyer doesn’t connect...

By Mark Blezard If you must send out ‘cold calling emails’ NEVER start with “I hope this finds you well…” You clearly don’t know me and...

By Mark Blezard I've always thought that not enough is spoken about ‘innovation’ in selling. We frequently reference the sales path,...

By Mark Blezard This is a sales skill that we often forget or fail to recognize altogether. We are referring to the ability to test and...

Starting up your own enterprise I simply do not have enough fingers on my hands to count the number of times someone has said to me, "I'd...

By Mark Blezard The problem with sales is that 'skills gaps' are less visible than in some other professions. They tend to materialize...

By Mark Blezard The new buzzword for sales management is 'sales enablement.' For 'new' read past few years, however, during the evolution...

By Mark Blezard We once referenced the sales department as 'the final frontier,' it was the part of an organisation that many dare not...

By Mark Blezard Self-belief is probably the most important trait of an entrepreneur. However, like your business, it takes careful...

So, imagine you are a few weeks away from a sales target – and you are coming up short! What should you do? Work harder? Burn the...

Mark Blezard says, "Cut to the point!" In sales, we like to flush out the non-serious buyers. In retail, it is harder unless you nail...

By Mark Blezard So, many a time we've said "it is all in the packaging." Well, here is the perfect example. If you think your product is...

Mark Blezard partners with Streamz Are your sales executives prepared? I'm pretty sure you will answer "Yes, of course." After all,...

So, I have already stated the importance of packaging... "your hidden salesforce." And so, this post is a simple reminder of how...

By Mark Blezard Has someone in your organisation just lost a deal? The biggest factor in losing a deal is skills gaps – sales skills...

By Mark Blezard In sales, we are often managed on productivity. Many managers still count outbound calls as 'activity,' which can prove...

Get ready. Get set. Sell. Always prepare before any sales pitch, meeting, even each cold call. We sales folk tend to be led by our...

Time to raise the bar within your sales-force Let’s start with a fact: lemons can’t sell. However, so many of us keep hiring them and,...

By Mark Blezard There is actually more to this wonderful poster, including the reason why we don't discount without good [great sounds...