Mark Blezard comments on sales and marketing

All Posts

a day ago
1 min

The full sales cycle

By Mark Blezard What is the 'full sales cycle? We all know this, right? It is to 'qualify, match, and close', that's the full sales...

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Mark Blezard

Apr 12
2 min

Measure twice - cut once

By Mark Blezard There are lots of interesting proverbs regarding measurement. In sales, an old favorite is "You can't manage what you...

5 views0 comments

Mark Blezard

Apr 3
1 min

Get to the point! By Mark Blezard

What do you sell? This 'point' applies throughout your business model – the ability to get to it. I've previously stated that, when cold...

3 views0 comments

Mark Blezard

Mar 24
1 min

Mark Blezard says, "Buy this pen!"

Taking your customer seriously So, imagine I am your latest new sales lead, and we’ve just sat down to discuss what you have to offer....

3 views0 comments

Mark Blezard

Mar 16
1 min

Social Media Marketing, mix it up!

By Mark Blezard Many years ago, I used to sell advertising to restaurants. Catching the owner at the right time was like throwing darts,...

6 views0 comments

Mark Blezard

Mar 8
1 min

Mark Blezard says, 'Tear up your business plan'

Plans are great, so long as you change them! Business plans can be dangerous. How many times have you heard this, "Why did I do that?...

2 views0 comments

Mark Blezard

Mar 1
2 min

Is your packaging the 'whole deal?'

By Mark Blezard I've spoken a lot about the importance of packaging. Getting your outer wrap right can outperform the best sales...

14 views0 comments

Mark Blezard

Feb 25
2 min

Mark Blezard says, 'It's under your nose'

Free advertising, what's not to love? I'm a member of a sales group on LinkedIn. An American lady posted, requesting help with a new...

16 views0 comments

Mark Blezard

Feb 19
4 min

Top Tips For Prospecting In Sales

By Mark Blezard For me, prospecting is the best part of selling, more so than closing a new deal. This is at odds with many sales...

9 views0 comments

Mark Blezard

Feb 7
1 min

Why sales pros love custard pie

By Mark Blezard Rejection in sales can be tough. Even worse when you are selling your own concept during start-up phase. A plain old 'No'...

1 view0 comments

Mark Blezard

Feb 1
1 min

Time to celebrate a sale...

By Mark Blezard So you've closed a deal, time to celebrate! You are a superstar, an ace at cold calling, the king of qualifying, and a...

5 views0 comments

Mark Blezard

Jan 31
1 min

The Death of the Sales Executive

By Mark Blezard Great news employers, we no longer need sales executives. That's right, sack them all and funnel the savings into your...

7 views0 comments

Mark Blezard

Jan 30
1 min

Three essential campaign elements.

By Mark Blezard Exactly what an advertising campaign should contain will vary from product to product. However, there are three basic...

6 views0 comments

Mark Blezard

Jan 26
1 min

Stop wasting your advertising budget!

By Mark Blezard. I’m a big fan of advertising. I used to sell media space and enjoyed it. It kept me at the ‘pointy end’ of new product...

6 views0 comments

Are we heading into a new 'roaring '20s’?

Mark Blezard

Jan 25
3 min

Are we heading into a new 'roaring '20s’?

Mark Blezard comments. A difficult question that I cannot answer with certainty. However, read on because I have a particular spin on...

6 views0 comments

Mark Blezard

Jan 13
1 min

Get out of your comfort zone!

Mark Blezard talks on sales. I remember when I first started out in sales; I was selling advertising to local shops and restaurants in...

13 views0 comments

Mark Blezard

Jan 12
1 min

Failure is great. By Mark Blezard

Yes, it is great to fail, so long as you don’t make the same mistake twice. By this I mean, if a prospect didn’t answer a cold email –...

6 views0 comments

Mark Blezard

Jan 8
1 min

Bigger is not necessarily better. By Mark Blezard

I've written before about how you should never be frightened of competitive markets, a small piece of a big pie is often more valuable,...

5 views0 comments

Three basic steps when planning marketing.

Mark Blezard

Jan 4
2 min

Three basic steps when planning marketing.

Marketing Plans by Mark Blezard. Having a sales and marketing strategy is vital. However, confusing the two is dangerous. So, if you are...

7 views0 comments

Mark Blezard

Dec 29, 2020
2 min

A new sales force who never tire of pitching! By Mark Blezard

Marketing genius... Now, my background is in sales, as part of a sales force. So, this article is most definitely not about firing your...

11 views0 comments

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