Mark Blezard
Whoops, I made a mistake – by Mark Blezard
In most job roles, mistakes are obvious.... Unfortunately, in sales they are invisible. So much so, sales executives are usually...
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Great Advertising: You are either GREAT or #2
Mark Blezard comments on sales and marketing
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Mark Blezard
Jun 30, 20231 min read
The Death of Cold Calling?
By Mark Blezard Don't let cold calling die in your organisation ☠ Even if your executives are fed inbound leads, set an afternoon when...
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Mark Blezard
Feb 23, 20231 min read
It is time for a creative nudge
By Mark Blezard Are sales slumping? Finding it hard to get new leads? Try this - reinvent your USP. Step back, take the afternoon off,...
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Mark Blezard
Nov 23, 20221 min read
The Great British Entrepreneur Awards
Mark Blezard reports So here we are, over 1500 of Britain's top entrepreneurs under one roof. This is truly the future of Britain's...
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Mark Blezard
Oct 16, 20221 min read
What is your client thinking?
By Mark Blezard Testing and challenging the assumptions of your prospects is essential. It is why we spend so much time qualifying new...
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Mark Blezard
Sep 18, 20221 min read
Selling against the competition
By Mark Blezard So, imagine this. You've just pitched your company to a buyer. The buyer has two other tenders on her desk. All three...
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Mark Blezard
Aug 27, 20221 min read
Mark Blezard Completes Harvard
We are delighted to announce that lead consultant, Mark Blezard, has successfully passed the Harvard Business School course for...
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Mark Blezard
Aug 6, 20221 min read
The Directional Selling path by Mark Blezard
Always remember where you are on the "sales path". It is there to keep you on track. Here's a simple example of what we are talking...
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Mark Blezard
Jun 18, 20221 min read
Mark Blezard's top 10 tips when hiring sales executives
How to hire sales executives that can actually sell. 1) Do you have an attractive ‘recruitment net’ cast to lure super sales execs? Check...
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Mark Blezard
May 5, 20221 min read
"You're too expensive"
By Mark Blezard This is a very simple, short, sales message... don't discount! Are you getting beaten up on price? Think about...
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Mark Blezard
Apr 22, 20221 min read
Keeping it Personal, by Mark Blezard
It’s a somewhat over-used phrase, People buy People, but that is because it’s true. When you are selling, if the buyer doesn’t connect...
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Mark Blezard
Mar 10, 20221 min read
Be careful what you ‘hope’ for
By Mark Blezard If you must send out ‘cold calling emails’ NEVER start with “I hope this finds you well…” You clearly don’t know me and...
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Mark Blezard
Feb 10, 20222 min read
What is "Sales Innovation?"
By Mark Blezard I've always thought that not enough is spoken about ‘innovation’ in selling. We frequently reference the sales path,...
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Mark Blezard
Jan 31, 20221 min read
Testing and challenging assumptions when selling
By Mark Blezard This is a sales skill that we often forget or fail to recognize altogether. We are referring to the ability to test and...
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Mark Blezard
Jan 17, 20221 min read
Entrepreneurship by Mark Blezard
Starting up your own enterprise I simply do not have enough fingers on my hands to count the number of times someone has said to me, "I'd...
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Mark Blezard
Jan 16, 20221 min read
The Hidden Sales Skill
By Mark Blezard The problem with sales is that 'skills gaps' are less visible than in some other professions. They tend to materialize...
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Mark Blezard
Dec 6, 20211 min read
Sales Management Shouldn't Look Like This!
By Mark Blezard The new buzzword for sales management is 'sales enablement.' For 'new' read past few years, however, during the evolution...
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Mark Blezard
Nov 29, 20211 min read
Why sales training is essential
By Mark Blezard We once referenced the sales department as 'the final frontier,' it was the part of an organisation that many dare not...
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Mark Blezard
Nov 4, 20211 min read
The most powerful quality for an entrepreneur
By Mark Blezard Self-belief is probably the most important trait of an entrepreneur. However, like your business, it takes careful...
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Mark Blezard
Oct 29, 20211 min read
Playing a different game by Mark Blezard
So, imagine you are a few weeks away from a sales target – and you are coming up short! What should you do? Work harder? Burn the...
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