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Mark Blezard writes...

  • Writer's pictureMark Blezard

The Death of Cold Calling?

Updated: Jul 13, 2023

By Mark Blezard

Don't let cold calling die in your organisation ☠

Even if your executives are fed inbound leads, set an afternoon when they must dial out.

Why? It keeps them sharp and reminds them on a weekly basis what the USP's are and what pain your company can fix.

When cold calling you have less than 10 seconds to deliver your unique benefit hook and earn the prospect's time.

Trust me, it will improve their performance when handling inbound enquiries.

Sales skills by Mark Blezard
Cold Calling by Mark Blezard

And finally to our LinkedIn poll results...

We asked members which was the most effective, not what do you do the most, but what works best.

Cold calling 46%

Cold emails 8%

Social media 30%

Direct mail 16%

A big thank you to everyone who took part.

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