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The Directional Selling path by Mark Blezard

Updated: Aug 7, 2022

Always remember where you are on the "sales path". It is there to keep you on track.

Here's a simple example of what we are talking about.


Qualify. Match. Close. That is the sequence, there is no other. So, if a client demands to know a price you may well have to deal with the question. However, the "deal" is to get them back to your position (not theirs) in the sales path – not to agree the price too soon.


So, a possible response is “Sure, let me just ask a couple more questions and I’ll then know which product to quote you first.



Mark Blezard explains the Directional Sales Path
Sales training by Mark Blezard


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