By Mark Blezard
The problem with sales is that 'skills gaps' are less visible than in some other professions.
They tend to materialize only once the wall has toppled over. Using a well-validated sales skills assessment tool will ensure the foundations of your #salesforce are robust for a successful 2022.
It sounds obvious, yes? Unfortunately, too many managers sit on the 'fence' [sometimes a wall] and wait for the problem to hit them in the face – at which point it can be too late.
Be proactive, not reactive. Assess your sales executives (existing and new hires) and start to REALLY manage sales. One option is here... https://www.salesskillsaudit.com. There are others (good and bad!)
