Mark Blezard
Retail Sales by Mark Blezard
Mark Blezard says, "Cut to the point!" In sales, we like to flush out the non-serious buyers. In retail, it is harder unless you nail...
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Great Advertising: You are either GREAT or #2
Mark Blezard comments on sales and marketing
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Mark Blezard
Sep 27, 20211 min read
Short and 'Sweet'
By Mark Blezard So, many a time we've said "it is all in the packaging." Well, here is the perfect example. If you think your product is...
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Mark Blezard
Sep 21, 20211 min read
Great Advertising Ltd to market Streamz Ai
Mark Blezard partners with Streamz Are your sales executives prepared? I'm pretty sure you will answer "Yes, of course." After all,...
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Mark Blezard
Sep 10, 20211 min read
It's all about packaging, by Mark Blezard
So, I have already stated the importance of packaging... "your hidden salesforce." And so, this post is a simple reminder of how...
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Mark Blezard
Jul 16, 20211 min read
It hurts when you lose a deal.
By Mark Blezard Has someone in your organisation just lost a deal? The biggest factor in losing a deal is skills gaps – sales skills...
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Mark Blezard
Jul 5, 20211 min read
A busy day selling, are you sure?
By Mark Blezard In sales, we are often managed on productivity. Many managers still count outbound calls as 'activity,' which can prove...
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Mark Blezard
Jun 4, 20211 min read
Sales Preparation, by Mark Blezard
Get ready. Get set. Sell. Always prepare before any sales pitch, meeting, even each cold call. We sales folk tend to be led by our...
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Mark Blezard
May 24, 20216 min read
How to hire top sales executives, by Mark Blezard
Time to raise the bar within your sales-force Let’s start with a fact: lemons can’t sell. However, so many of us keep hiring them and,...
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Mark Blezard
May 2, 20211 min read
Poor Quality, Poor Price
By Mark Blezard There is actually more to this wonderful poster, including the reason why we don't discount without good [great sounds...
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Mark Blezard
Apr 23, 20211 min read
This is why CRMs are dangerous
By Mark Blezard Picture this. You sit down at your desk in the morning, fire up your computer and launch your CRM. Up pops 48 follow-up...
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Mark Blezard
Apr 19, 20211 min read
The full sales cycle
By Mark Blezard What is the 'full sales cycle? We all know this, right? It is to 'qualify, match, and close', that's the full sales...
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Mark Blezard
Apr 12, 20212 min read
Measure twice - cut once
By Mark Blezard There are lots of interesting proverbs regarding measurement. In sales, an old favorite is "You can't manage what you...
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Mark Blezard
Apr 3, 20211 min read
Get to the point! By Mark Blezard
What do you sell? This 'point' applies throughout your business model – the ability to get to it. I've previously stated that, when cold...
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Mark Blezard
Mar 24, 20211 min read
Mark Blezard says, "Buy this pen!"
Taking your customer seriously So, imagine I am your latest new sales lead, and we’ve just sat down to discuss what you have to offer....
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Mark Blezard
Mar 16, 20211 min read
Social Media Marketing, mix it up!
By Mark Blezard Many years ago, I used to sell advertising to restaurants. Catching the owner at the right time was like throwing darts,...
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Mark Blezard
Mar 8, 20211 min read
Mark Blezard says, 'Tear up your business plan'
Plans are great, so long as you change them! Business plans can be dangerous. How many times have you heard this, "Why did I do that?...
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Mark Blezard
Mar 1, 20212 min read
Is your packaging the 'whole deal?'
By Mark Blezard I've spoken a lot about the importance of packaging. Getting your outer wrap right can outperform the best sales...
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Mark Blezard
Feb 25, 20212 min read
Mark Blezard says, 'It's under your nose'
Free advertising, what's not to love? I'm a member of a sales group on LinkedIn. An American lady posted, requesting help with a new...
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Mark Blezard
Feb 19, 20214 min read
Top Tips For Prospecting In Sales
By Mark Blezard For me, prospecting is the best part of selling, more so than closing a new deal. This is at odds with many sales...
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Mark Blezard
Feb 7, 20211 min read
Why sales pros love custard pie
By Mark Blezard Rejection in sales can be tough. Even worse when you are selling your own concept during start-up phase. A plain old 'No'...
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