Retail Sales by Mark Blezard
Mark Blezard says, "Cut to the point!"
In sales, we like to flush out the non-serious buyers. In retail, it is harder unless you nail your signage. Put more simply, in B2B sales, we get the chance to vet our meetings. In retail, you deal with whoever comes through your door.
So, you get it? Use humour and detail to filter those who enter your establishment. In return, you'll spend more time with buyers and less with 'tyre kickers.'