Mark Blezard comments on sales and marketing

By Mark Blezard So you've closed a deal, time to celebrate! You are a superstar, an ace at cold calling, the king of qualifying, and a...

By Mark Blezard Great news employers, we no longer need sales executives. That's right, sack them all and funnel the savings into your...

By Mark Blezard Exactly what an advertising campaign should contain will vary from product to product. However, there are three basic...

By Mark Blezard. I’m a big fan of advertising. I used to sell media space and enjoyed it. It kept me at the ‘pointy end’ of new product...

Mark Blezard comments. A difficult question that I cannot answer with certainty. However, read on because I have a particular spin on...

Mark Blezard talks on sales. I remember when I first started out in sales; I was selling advertising to local shops and restaurants in...

Yes, it is great to fail, so long as you don’t make the same mistake twice. By this I mean, if a prospect didn’t answer a cold email –...

I've written before about how you should never be frightened of competitive markets, a small piece of a big pie is often more valuable,...

Marketing Plans by Mark Blezard. Having a sales and marketing strategy is vital. However, confusing the two is dangerous. So, if you are...

Marketing genius... Now, my background is in sales, as part of a sales force. So, this article is most definitely not about firing your...

Do you hate Elvis Presley? I’ve written before about product diversification, and spotting opportunities, both essential to grow in...

How do you look after customers? I once interviewed a sales executive, a top-flight chap selling photocopiers in London at the height of...

How to boost homepage conversions. If you've not come across the AIDA rule you'll like this. It is estimated that over 75% of new...

I’ve spoken a lot about price points, perhaps because it is so important. Previously, it was more to do with the problem of sales...

Sometimes you hit a roadblock with a prospect. They refuse to take your call, sign an order, to understand your point… It is common in...

Mark Blezard talks about selling. It’s quite common in sales – mixed messages. A client seems enthusiastic when scheduling an...

This one always gets the sales groups that I belong to somewhat hot under the collar! Many reference Negotiation or Closing. And...

I’ve written before about product diversity, which is the process of finding new applications for an existing product and therefore...

Yes, the less you say the more you might sell. You’ll be surprised just how much your prospects like to talk about their business. And...

Try NOT to sell... When we start out in sales it can feel quite stressful. No matter the pre-start training, the realisation suddenly...