Bigger is not necessarily better. By Mark Blezard
Updated: Jan 28, 2021
I've written before about how you should never be frightened of competitive markets, a small piece of a big pie is often more valuable, and stable, than being a dominant player of a small, niche market.
And I have also spoken about pitching against a major brand to take a slice of their business your side. Never think for one minute that you can't compete. Bigger does not mean better customer service.
However, some buyers are frightened of engaging with a new, start-up supplier. They fear you may let them down and call their judgment into question. So, here's a little inspiring image for you to ponder and, perhaps, get help get your foot into more doors.
How you portray yourself to a prospect results in how they perceive you. So long as you can deliver on your promises, get in there! Never assume you can't compete.